About the Catalogue

While thousands of new products are introduced to the market every year, as many as 90% of them fail within the first year. Many of these failures are due to the fact that the new product or brand lacks the promotional support required to encourage initial trial.
Inevitably the most sought-after information consumers look for are promotions, sales, discounts, cash-backs and trials. This overwhelming need of the market is fulfilled by High-Street Sales, The Catalogue - a comprehensive publication produced and delivered to your doorsteps.

The audience for the Catalogue consists of residents of Glasgow and it is designed to increase visibility of the high-street special offers and encourage local communities to visit shops as well as boost Glasgow’s image as a European centre for shopping.

The catalogue is delivered monthly (3rd week of the month) so you can plan ahead and dedicate your money to spend in particular stores

1. Consumers are equipped with valuable information necessary to make more informed decisions
2. The product is highly appealing and professional what attracts and convinces to look inside
3. Consumers have a chance to win vouchers to spend in their favourite shops
4. This kind of advertisement is viewed as a source of entertainment (as research shows - Advertising Standards Authority)
5. There is no subscription fee

Feature Article

How Mid are Mid-Season Sales?   [05/2009]

Some believe that with consumer goods and clothes getting cheaper (as competition from high-volume low-price retailers drives prices down), shoppers are becoming less likely to wait for the sales. By offering sales and retail mid-season events, it is hoped to sustain retail spending throughout the year rather than it being focused squarely on the Christmas period.

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